Marketing books must be the hardest task in the media world – even harder than writing the damn things. No one has ever found a reliable method of raising a book above the bubble of competitive noise apart from the unpopular, (to other writers), move of linking up with celebrity names. Beyond that it is all a lottery – always has been and perhaps always will be. But new media give birth to new possibilities, and one way of bringing an unknown book alive for potential readers, (or potential publishers), is to make a book trailer, because with the internet we now have somewhere to showcase the resulting films. I had a go at it myself with an actress performing a monologue from the opening pages of “The Overnight Fame of Steffi McBride” (to see the result go to the home page of www.steffimcbride.com, below “The Fabulous Dreams of Maggie de Beer”). But others have taken the idea further, producing what look pretty much like full blown movie trailers. Terrence (Terry) King has produced a trailer, (go to http://terrenceking.wordpress.com ), to showcase his unpublished novel –“The Silent Partner” – which I think is a pretty compelling and digestible taster for the book.
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