Being unquestionably one of the leading thinkers in digital publishing,
“The answer is simple,” he says, “The future of the book is authors. Or rather, the future of the book is whatever authors want it to be: ‘the writer leads, (s)he doesn’t follow'.”
He ends the article concluding that he sees a space continuing to open up in which publishers can play “an important part”, although he doesn't know exactly what it will be.
He puts a key question to authors. “Where do you want to go, and what experiences do you want to create? And,” he continues, “can I come with you, to help you get there?”
Is that the politest and most respectful request any publisher has ever proffered to the writing profession? I would certainly like to hear if anyone has heard anything more heartwarming.