Chocolate Addiction and the Pursuit of Literary Excellence

In the course of learning about Twitter, I have been stalking, (sorry – “following”), a number of authors and I have noticed an inordinate number of us flag up chocolate addiction in our personal profiles, (i.e. our identities as we see them). Where once authors were expected to be booze-soaked, chain smoking, serially promiscuous, unwashed and generally antisocial types, we are now more likely to list chocolate, caffeine and “the occasional glass of wine”, as our credentials for being considered bona fide garret-dwelling Bohemians. Speaking as someone who can never be too far from an espresso pot and a bumper bar of the dark and bitter stuff, I find this trend interesting. Have Messrs Starbucks and Costa done this to us, or is it the combined seductive powers of Joanne Harris and Juliette Binoche? I think some serious research is required. Good subject for a media studies dissertation or two, I say.