Are Electronic Authors’ Co-operatives the New Force in Publishing?

Marketing books has always been a grand lottery. Millions of titles are hurled out into the market in the hope that enough will catch on to support the majority, which inevitably sink due to weight of numbers and the lack of reading hours in anyone’s lifetime, breaking the hearts of their authors as they go down.

Now publication is accessible to anyone with a computer and broadband connection, but there is still no magical solution to the great marketing dilemma – how do you get your book talked about and heard about when there is so much competitive din going on all around?

One growing trend is the rise of electronic author cooperatives, where groups of writers combine forces to get one another’s, (and of course their own), work in front of potential readers.

“Do Authors Dream of Electric Books?”  (http://authorselectric.blogspot.co.uk/ ), for instance, is a group of twenty eight authors, all experienced in different genres. We each blog on an assigned day each month and a diligent core of this band also works tirelessly, and extraordinarily successfully, to promote the site and the books therein and to advise and support one another on the technicalities and tribulations of e-publishing. Guest bloggers fill the other days.

“Awesome Indies” (http://awesomeindies.wordpress.com/ ) is the brainchild of fantasy and magical realism author, Tahlia Newland, where she selflessly reviews and recommends other indie books and authors who she thinks will appeal to her followers. (Here I must declare another interest since Tahlia has given a glowing review to my own indie e-book “The Fabulous Dreams of Maggie de Beer”, which is the vehicle through which I have been discovering this magical world of mutually supportive authors).

At the beginning of June three authors who are involved with the hugely successful on-line writing magazine “Words with Jam”, (www.wordswithjam.co.uk), Gillian E. Harmer, JJ. Marsh and Liza Perrat, are launching Triskele Books with three of their own titles.

Is this not how many of the oldest and most venerable publishing names first started out, with groups of writers huddling together for warmth in a vast and chilly ocean? Is it not a hugely encouraging and inspiring model for the future?

Independent Food Producers Are Widely Admired - So Why Not Independently Published Books?

Authors who dare to consider self publishing are still viewed with considerable suspicion, despite a growing number of notable successes. Author Susan Price, however, made an extremely interesting point in her monthly contribution to the writers’ blog Do Authors Dream of Electric Books? on Sunday 25^th March, (http://authorselectric.blogspot.co.uk).

Susan compares self published writers to food producers who prefer to sell direct to discerning customers through local markets rather than selling in bulk to the giant supermarkets.

Big publishers won't like being compared to Tesco and Asda, but the image has a certain resonance. The demands they make of writers are not dissimilar to the ones food producers complain about whenever they try to sell to the chains, (books that have to be pigeon-holed into “marketable genres” are not that different to potatoes or bananas which have to be the right sizes and shapes to make it onto supermarket shelves).

But whereas the brewers of “real ale”, the independent bakers of bread and makers of cheese and chocolate are all applauded for going out to sell their products direct, even seen as providing goods of higher quality than the mass producers, authors who do the same are still deemed to be second class, missing the necessary stamp of establishment approval.

One publisher was recently quoted as saying he turns away when introduced to any self published writer, which sounds like the sort of “posh people versus trade” scene that Julian Fellowes is currently doing so well with on television.

In the past I have compared writers without big business publishers to artists who do not exhibit at famous West End galleries, but I think I like Susan’s analogy better.

Falling out of Love with Physical Books

Last month in my allotted space on the "Do Authors Dream of Electric Books? blog ( authorselectric.blogspot.com ) I bared my soul regarding difficulties in my relationship with my desktop. This month I had to confess to the even more traumatising discovery that I might have fallen out of love with an even more long-standing soul-mate.

When I was first introduced to my pretty young iPad a year ago I imagined that it would merely widen my horizons, offer me more options and some lively entertainment. I stumbled into the relationship like some wide-eyed old fool who fails to realise he has been targeted as potential sugar-daddy material, never thinking it would make me question my relationship with the printed books who had been part of my life ever since I first met Paddington Bear. But suddenly I find myself irritated by features of my old love that I once found endearing or was totally blind to. I am impatient with physical shortcomings that I would once never even have noticed.

This realisation dawned when a book I needed for research purposes was not available as an e-book. So, the first annoyance came from having to wait a whole day for Amazon to get a physical copy to me. Imagine! A whole day! Most of that time, I tried to tell myself, was actually night, but already the seeds of discontent had been sown.

The book arrived and I carried it off to one of my favourite reading places, only to find that we now do not have bright enough lighting for anything which doesn’t have a back-lit screen, (a result of energy-friendly light bulbs and aging eyes). There was no facility for increasing the size of the print to compensate, which my obliging little iPad would have been happy to provide for me. When I did eventually find enough light I discovered that the print ran too close to the edge of the pages for me to be able to keep the book open without either contorting my fingers uncomfortably or cracking the spine back in a way that would once have seemed like sacrilege. With one spiteful jerk I snapped its fragile spine, immediately feeling like I’d kicked a kitten.

This book is perfectly well published by a highly respected house and in the past I would have accepted all these annoying little features without a second thought – just as I once accepted that a television needed to be “warmed up” and that Radio Luxembourg’s signal would fade whenever my favourite song came on. I have been seduced away from a long-standing and faithful love and I think I may just have to get over it and move on. When I was first permitted to use ink rather than pencil at school I had to dip the nib in an inkwell every few words, (an inkwell which was invariably clogged with old blotting paper which then stuck to the nib and …. I digress). I felt no guilt about the abandoned pencil, nor did I later feel guilt when I was allowed to move on to a fat, shiny, garishly coloured floozy of a fountain pen which held a decent supply of ink, (we were never allowed to use biros, that would have been taking technology too far), so I think I must now try to muster the same pragmatic approach to this latest betrayal of an old friend.

photo of author by Louis Leeson

Authors' Electric Dreams Blogspot

Today I have written a short introduction to my electronic activities with "The Fabulous Dreams of Maggie de Beer" on a website called "Do Authors Dream of Electric Books?" - http://authorselectric.blogspot.com/ .
Because publishing books electronically is not hard - and because it is fun to do - millions of writers are now plunging like lemmings into the icy waters. The big question remains, just as in traditional publishing - how do we make our voices heard above such a mighty competitive roar?
Just as high streets shops, newspaper review sections and Richard and Judy helped to focus people's attention onto traditional books, sites like this one are starting to give some structure to the babble of this gigantic, sprawling, exciting new marketplace.