Just over twenty years ago I decided to take a modest advertisement in The Bookseller magazine – “Ghostwriter for Hire”. At the end of this year I am told the magazine will be closing the Directory page which has carried that ad almost every week since.
I owe The Bookseller a huge debt of thanks for all the fascinating people that little ad has steered in my direction over the last couple of decades.
When Zana Muhsen went into her local library to enquire how she could make contact with a ghostwriter, it was a copy of The Bookseller that the librarian pulled out to consult. Four million or so copies of the resulting book, “Sold”, have since been sold and many other authors, publishers and agents have been led to my door along the same route.
There were many months when the ad produced no results at all and other writers, following my lead and buying space themselves, would come and go, often disappointed not to be able to see instant results for their outlay. But every few months another opportunity would find its way through to me from that calling card, which I left permanently in the publishing world’s equivalent of their Post Office window.
I have no idea how the economics of the magazine’s advertising pages pan out these days, but I’m guessing they have done their sums before deciding to close this particular window.
Is it one more small brick in the bridge leading us all away from printed media, across choppy and uncharted seas to a totally digital world? Probably.
Whatever it is, taking that ad twenty years ago was quite possibly the best business decision I ever made – closely followed by the decision five years ago to ask the wonderful folk at Wordpool Design to build me a website.
Saturday, 19 December 2009
Wednesday, 16 December 2009
A Golden Age for Writers
Stephen Covey has shown us what the future might hold for writers.
If there is one thing that everyone in the publishing world can agree on amidst the current chaos, it is that everything is about to change. Insecurity is all around us as the big players all try to work out how the business is going to develop; are e-books finally going to take over the world? Will Kindles and the rest soon be as ubiquitous as mobile phones and laptops? And, if so, who the hell owns the rights to what?
As all the big corporations rush to their lawyers, it may be that this is about to become a golden age for those of us who have remained hungry and nimble and are used to living by our wits.
It is beginning to look as if in the long run none of these changes should trouble writers too much. We are used to insecurity. We are used to never knowing if we are going to be able to sell our work. We are used to not knowing how much we will be paid for it or when that money will ever actually arrive. We have never had regular salaries or pensions or subsidised canteens to lull us into a false sense of security. We have always known just how much of a jungle it is out there.
We have always been forced to accept that we have little or no control over our careers or our work, that we have to write as much and as well as we can and then basically hope for the best. We are used to being promised the Earth and then somehow not quite getting it.
We are also familiar with the exhilaration of a sudden triumph; a book that tops the charts, sells all over the world, creates a buzz and brings unexpected amounts of money pouring in. We know that those moments, and the dreams we have of those moments, make all the struggles and uncertainties worthwhile.
In this new age of e-books, self-publishing and print-on-demand, it is beginning to look as if we won’t necessarily have to rely on the patronage of publishers to help us reach our readers.
The writing life will still be a struggle, as it has always been, but it may just be that we are going to have more control over our destinies in the coming years than we have ever had in the past. It is possible that we will soon be actively choosing who we want to hire to edit us, design our covers and help us to market our wares.
Is it possible that we are about to enter a Golden Age for writers?
If there is one thing that everyone in the publishing world can agree on amidst the current chaos, it is that everything is about to change. Insecurity is all around us as the big players all try to work out how the business is going to develop; are e-books finally going to take over the world? Will Kindles and the rest soon be as ubiquitous as mobile phones and laptops? And, if so, who the hell owns the rights to what?
As all the big corporations rush to their lawyers, it may be that this is about to become a golden age for those of us who have remained hungry and nimble and are used to living by our wits.
It is beginning to look as if in the long run none of these changes should trouble writers too much. We are used to insecurity. We are used to never knowing if we are going to be able to sell our work. We are used to not knowing how much we will be paid for it or when that money will ever actually arrive. We have never had regular salaries or pensions or subsidised canteens to lull us into a false sense of security. We have always known just how much of a jungle it is out there.
We have always been forced to accept that we have little or no control over our careers or our work, that we have to write as much and as well as we can and then basically hope for the best. We are used to being promised the Earth and then somehow not quite getting it.
We are also familiar with the exhilaration of a sudden triumph; a book that tops the charts, sells all over the world, creates a buzz and brings unexpected amounts of money pouring in. We know that those moments, and the dreams we have of those moments, make all the struggles and uncertainties worthwhile.
In this new age of e-books, self-publishing and print-on-demand, it is beginning to look as if we won’t necessarily have to rely on the patronage of publishers to help us reach our readers.
The writing life will still be a struggle, as it has always been, but it may just be that we are going to have more control over our destinies in the coming years than we have ever had in the past. It is possible that we will soon be actively choosing who we want to hire to edit us, design our covers and help us to market our wares.
Is it possible that we are about to enter a Golden Age for writers?
Tuesday, 1 December 2009
Cactus TV to the Rescue of Book Publishing
Cactus, the television company that brought us Richard and Judy, have devised a new book programme in which celebrities will talk about books - Thank God for that!
If there is one thing the publishing world needs it is spokespeople who will help the general public to discover what a joy books can be and to give them some guidance through the maze.
We have seen how effective this can be with Oprah and Richard and Judy, both of whom are apparently retiring from their roles as ambassadors to the publishing world- we desperately need a renewed sprinkling of stardust. Let's all pray that Cactus continue to choose their celebrities and anointed books as wisely as they have in the past.
Celebrities are possibly the most powerful marketing tools ever invented - let's recruit as many of them as possible to the great cause!
If there is one thing the publishing world needs it is spokespeople who will help the general public to discover what a joy books can be and to give them some guidance through the maze.
We have seen how effective this can be with Oprah and Richard and Judy, both of whom are apparently retiring from their roles as ambassadors to the publishing world- we desperately need a renewed sprinkling of stardust. Let's all pray that Cactus continue to choose their celebrities and anointed books as wisely as they have in the past.
Celebrities are possibly the most powerful marketing tools ever invented - let's recruit as many of them as possible to the great cause!
Monday, 30 November 2009
Virtually all Top Twenty Bestsellers are celebrity titles
Articles keep appearing in the press claiming that the fashion for celebrity books is now over, just as the fashion for “misery memoirs” was reported to be over a year or two ago. In fact, celebrity books make up virtually the whole of the Top Twenty Non-Fiction Bestsellers.
While I can see that the current crop of titles are not achieving the same enormous sales figures as some of their predecessors, (perhaps because they are not such interesting or commercial stories), it seems from looking at the bestseller charts in The Bookseller this week that the celebrities are still totally dominating the non-fiction hardback charts and the “miseries” are still showing strongly amongst the paperbacks.
In the top ten non-fiction hardbacks we find Ant and Dec, Peter Kay, Jeremy Clarkson, Frankie Boyle and Patrick Swayze, plus another Top Gear book and titles from Andrew Marr and Delia Smith, both of whom can link their success partially to their television presences. That leaves only two other books, one of which is the Guinness Book of Records, the other is Ripley’s “Believe it or Not” book of amazing facts.
Amongst the next ten top bestsellers we find JLS, Chris Evans, Jo Brand, Katie Price, Jamie Oliver, Ozzy Osbourne, Jack Dee, another Top Gear book and a Football Annual. That leaves one more place for “Simon’s Cat” a cartoon book which started life on the Internet.
On what planet can this be described as “the end of the celebrity book genre”?
I could make a similar case for misery memoirs amongst the paperbacks, (some of which double up as celebrity books by the likes of Jade Goody and Coleen Nolan).
While I can see that the current crop of titles are not achieving the same enormous sales figures as some of their predecessors, (perhaps because they are not such interesting or commercial stories), it seems from looking at the bestseller charts in The Bookseller this week that the celebrities are still totally dominating the non-fiction hardback charts and the “miseries” are still showing strongly amongst the paperbacks.
In the top ten non-fiction hardbacks we find Ant and Dec, Peter Kay, Jeremy Clarkson, Frankie Boyle and Patrick Swayze, plus another Top Gear book and titles from Andrew Marr and Delia Smith, both of whom can link their success partially to their television presences. That leaves only two other books, one of which is the Guinness Book of Records, the other is Ripley’s “Believe it or Not” book of amazing facts.
Amongst the next ten top bestsellers we find JLS, Chris Evans, Jo Brand, Katie Price, Jamie Oliver, Ozzy Osbourne, Jack Dee, another Top Gear book and a Football Annual. That leaves one more place for “Simon’s Cat” a cartoon book which started life on the Internet.
On what planet can this be described as “the end of the celebrity book genre”?
I could make a similar case for misery memoirs amongst the paperbacks, (some of which double up as celebrity books by the likes of Jade Goody and Coleen Nolan).
Thursday, 19 November 2009
Good Samaritan Wins Publishing Deal
Here’s a story to bring hope to the hearts of everyone struggling to win a publishing deal.
Ex-soldier and international banker, Mark Powell, had written an action thriller, “Quantum Breach”, and was suffering the long agony that we are all familiar with, having racked up over a 100 rejections.
One evening he was driving home from work in Singapore when he spotted a damsel in distress attempting to heave a spare wheel out of the boot of her car. He stopped to help and once the wheel had been changed they got talking. She asked what he did. He told her he was an author and she told him she was a managing partner in a law firm that acted for the publisher Marshall Cavendish.
A few days later the Good Samaritan found he had a publishing deal for “Quantum Breach” and his second book, “Deep Six” is now close to completion.
The moral of this story? Never give up trying and never pass up a chance to do a stranger a favour.
Heart-warming tale, no?
Ex-soldier and international banker, Mark Powell, had written an action thriller, “Quantum Breach”, and was suffering the long agony that we are all familiar with, having racked up over a 100 rejections.
One evening he was driving home from work in Singapore when he spotted a damsel in distress attempting to heave a spare wheel out of the boot of her car. He stopped to help and once the wheel had been changed they got talking. She asked what he did. He told her he was an author and she told him she was a managing partner in a law firm that acted for the publisher Marshall Cavendish.
A few days later the Good Samaritan found he had a publishing deal for “Quantum Breach” and his second book, “Deep Six” is now close to completion.
The moral of this story? Never give up trying and never pass up a chance to do a stranger a favour.
Heart-warming tale, no?
Monday, 9 November 2009
Should Books Be Shorter?
Why are books so hard to market? Is it possible that the main stumbling block to purchase, (and to consumption), is the sheer amount of time required to read them?
For the sake of argument, let’s say that the average book is 80,000 to 100,000 words long and requires six hours of fairly sustained attention from the customer.
In some situations that will be precisely why the purchase is made, because the customer has ‘time to kill’ on a beach holiday or a long journey, in a sickbed – whatever. Sometimes the pure beauty of the author’s prose and the languor of the storytelling is the reason why that title or that author has been selected. But what if the motive to purchase is that the reader merely wants the information contained in the book and wants it as quickly and painlessly as possible?
Am I the only person who has seen a book that they really want to read in the shops, or read a review, and then simply failed to find the time to read it – or at least failed to get beyond half way? Most people have a colossal number of calls upon their time once they have put in the hours required to earn a living, bring up their family or clip their toe-nails. Given a choice between a quick flick through a newspaper with a cup of tea, an hour in front of the television with their supper, or consuming one sixth of a difficult book, how often does the poor consumer give in to one of the easier options?
So many books could do with severe editing to remove extraneous material, repetitions and all the rest – “kill your darlings” as any creative writing tutor will tell you - but if the final manuscript then comes in at 30,000 words, or less than a hundred pages, it will not look like good value for money, and the publishers will have another marketing hurdle to overcome.
It seems likely that the printed book will never escape from this trap, any more than the average sit-com will escape the traditional half-hour format or many feature films will be allowed to come in at less than ninety minutes. The audiences have historical expectations of the formats which cannot be lightly dismissed.
But if electronic books take off, might we see something altogether different evolving? If people can’t see how ‘thick’ the book is when they buy it, might they be less daunted by the long ones and less likely to dismiss the short ones? Might publishers then be able to stop buying writing by the pound?
For the sake of argument, let’s say that the average book is 80,000 to 100,000 words long and requires six hours of fairly sustained attention from the customer.
In some situations that will be precisely why the purchase is made, because the customer has ‘time to kill’ on a beach holiday or a long journey, in a sickbed – whatever. Sometimes the pure beauty of the author’s prose and the languor of the storytelling is the reason why that title or that author has been selected. But what if the motive to purchase is that the reader merely wants the information contained in the book and wants it as quickly and painlessly as possible?
Am I the only person who has seen a book that they really want to read in the shops, or read a review, and then simply failed to find the time to read it – or at least failed to get beyond half way? Most people have a colossal number of calls upon their time once they have put in the hours required to earn a living, bring up their family or clip their toe-nails. Given a choice between a quick flick through a newspaper with a cup of tea, an hour in front of the television with their supper, or consuming one sixth of a difficult book, how often does the poor consumer give in to one of the easier options?
So many books could do with severe editing to remove extraneous material, repetitions and all the rest – “kill your darlings” as any creative writing tutor will tell you - but if the final manuscript then comes in at 30,000 words, or less than a hundred pages, it will not look like good value for money, and the publishers will have another marketing hurdle to overcome.
It seems likely that the printed book will never escape from this trap, any more than the average sit-com will escape the traditional half-hour format or many feature films will be allowed to come in at less than ninety minutes. The audiences have historical expectations of the formats which cannot be lightly dismissed.
But if electronic books take off, might we see something altogether different evolving? If people can’t see how ‘thick’ the book is when they buy it, might they be less daunted by the long ones and less likely to dismiss the short ones? Might publishers then be able to stop buying writing by the pound?
Thursday, 5 November 2009
Publishing Industry exactly like The X-Factor
The publishing industry is exactly like the X-Factor. You start with tens of thousands of hopefuls, all certain that they are talented and deserve to be made into stars/published. Their friends and family are equally convinced, or at least have to say they are out of loyalty or blind love.
These thousands of people turn up to auditions/send in their manuscripts, and the gatekeepers of television/publishing have a limited amount of time to try to spot the ones that the public will like and want to get to know better. Sometimes it will be obvious that someone has enormous talent, or is exceptionally attractive, usually it is not that obvious.
The majority,through sheer weight of numbers, will then be sent home/have their manuscripts ignored or rejected. Even those who get through to the show/publication, will still be ignored by the public/voted out and will end up disappointed not to have had their dreams come true and angry with those who have succeeded where they have failed.
Someone, of course, has to win - just as with every lottery. On the X-Factor it will be Alexandra Burke and in publishing it will be J.K. Rowling, and then there will be the people who simply gain public attention because they are different and make people smile - John and Edward in the X-Factor, Katie Price in publishing.
It is all quite fair because everyone has the same chance to lay their goods out on display and there are only a limited number of hours that we can all watch television or read books, so most of us will inevitably be knocked back.
There has been a spate of complaints in the media recently from published authors about the state of the publishing industry and how hard it is for new writers to break in and how unfair it is that the bad stuff gets published and the good stuff gets over-looked. But wasn't it always so? Is it possible that millions are transfixed by the X-Factor because it is a giant metaphor for life? Publishing is also exactly like life - everyone who goes into it has ambitions, most will be disappointed.
What to do about it? How do you beat the odds?
Well maybe, like Alexandra Burke, the secret lies in (a) having enough talent to start with (b) working ceaselessly at your craft and (c) coming back for another go every time you are knocked back, (she only won on her second time of appearing on the X-Factor).
Young talent is often knocked back and discouraged, but in the long-run persistence will always pay off - in publishing as in life.
These thousands of people turn up to auditions/send in their manuscripts, and the gatekeepers of television/publishing have a limited amount of time to try to spot the ones that the public will like and want to get to know better. Sometimes it will be obvious that someone has enormous talent, or is exceptionally attractive, usually it is not that obvious.
The majority,through sheer weight of numbers, will then be sent home/have their manuscripts ignored or rejected. Even those who get through to the show/publication, will still be ignored by the public/voted out and will end up disappointed not to have had their dreams come true and angry with those who have succeeded where they have failed.
Someone, of course, has to win - just as with every lottery. On the X-Factor it will be Alexandra Burke and in publishing it will be J.K. Rowling, and then there will be the people who simply gain public attention because they are different and make people smile - John and Edward in the X-Factor, Katie Price in publishing.
It is all quite fair because everyone has the same chance to lay their goods out on display and there are only a limited number of hours that we can all watch television or read books, so most of us will inevitably be knocked back.
There has been a spate of complaints in the media recently from published authors about the state of the publishing industry and how hard it is for new writers to break in and how unfair it is that the bad stuff gets published and the good stuff gets over-looked. But wasn't it always so? Is it possible that millions are transfixed by the X-Factor because it is a giant metaphor for life? Publishing is also exactly like life - everyone who goes into it has ambitions, most will be disappointed.
What to do about it? How do you beat the odds?
Well maybe, like Alexandra Burke, the secret lies in (a) having enough talent to start with (b) working ceaselessly at your craft and (c) coming back for another go every time you are knocked back, (she only won on her second time of appearing on the X-Factor).
Young talent is often knocked back and discouraged, but in the long-run persistence will always pay off - in publishing as in life.
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