Ghostwriters and Biographers as Gift Items

Following a recent trip to Bangkok, (see previous blog entry), I have been thinking about this concept of ghostwriters and biographers as gift items. I have recently been commissioned for a number of such projects. One client, for instance, wished to write his autobiography in order to present it to his grandson. He had no expectation that the grandson would actually read it for many years to come, he just wanted it to be there, ready for the day when it might seem a tempting proposition. A couple of other clients have presented me to recipients who they knew wanted to write books but who they also knew would never get round to tackling such a daunting task without help.

Millions of people are now hooked on the idea of tracing their family histories. I have met enough of them personally to know they would be thrilled to discover that their great grandmother or great uncle had written a book chronicling family relationships, homes, businesses and – with any luck – scandals. It wouldn’t matter if the books had been read by no one since the day they were written, to that particular researcher they would be absolute gold dust.

It might once have been called vanity publishing – and if the author is persuaded to part with money on the promise of becoming a bestseller, then it still should be – but if all you are doing is leaving a record for future generations is it any more “vain” than commissioning a portrait painter or an architect to create a great family home?

Printing books to a high standard is no longer hard. It can be done on line at sites like Lulu.com or by the many specialist self-publishing companies, but writing the books in a readable style can be more challenging and that is where the specialist skills of the ghostwriter or biographer come in.

Given Away in Bangkok

(This blog was previously published on the excellent "Do Authors Dream of Electric Books?" site: http://authorselectric.blogspot.com/ )

I was sent to Bangkok as a gift this month. I was to be presented at a party to the host, who had long said he wanted to write a book and whose family thought he would welcome the help of a ghost. The family did not ask me to go to the Orient gift-wrapped, but they did ask me to take with me a mock-up of a possible cover of the book, so that there would be something tangible to be handed over, something that would show instantly what the gift was.

That got me thinking about the place for printed books now that we are all concentrating so hard on understanding the dynamic of the electronic versions. This imaginative idea of the book as a prestigious gift would not have worked so well if presented in e-book form. It would have lacked the cultural resonance of the print version. The recipient of the gift would not have been able to pick it up, turn it over in his hands and pass it round the guests who had assembled for the presentation beneath the hotel’s palm trees.

E-books are undoubtedly the way forward when it comes to getting writers’ work out there, showcasing it, distributing it more economically and ecologically, but when it comes to creating a product with special meaning, and for limited editions that are to be displayed as well as read, print will no doubt live on for a long time. Books that might be read by millions on screens, can still be produced in special editions for hundreds or thousands of collectors and enthusiasts.

The hotel in Bangkok where the four day party was being thrown, was next to a mighty new shopping mall, which had a whole floor dedicated to information and communication. Wandering past the bustling, beautiful stores belonging to brands like Apple, Blackberry and Nokia, I found in the middle of the concourse the most beautifully presented book shop. Half of it was dedicated to English language books and there were hundreds of well displayed, well designed, tempting books. The aisles were full of browsers and there was steady business at the tills. I know very little about the Thai book market. It may well be that retail rents are much lower than in Europe, but whatever the reason it was a wonderful experience to find books so integrated into this very modern shopping experience, seeing them finding their place amongst the Smart phones and tablets. It seemed like a glimpse into a harmonious future, bringing the works of writers to readers in an attractive way that we are still only stumbling towards in Britain.

BBC's "Imagine" Explains the Current State of Publishing Perfectly

With so much confusion and hype all around the publishing and reading world - are printed books dead in the water? Is Amazon going to take over the world? etc - it was good to have the whole business put into a very positive perspective by the BBC on Imagine - (Episode 6. "The Last Chapter").

The way I came to the programme seems to illustrate the subject rather effectively.
1. At a Society of Authors gathering another writer says "did you see Alan Yentob on Imagine last night?"
2. I went straight to Iplayer and found it.
3. I played it on my Ipad while answering emails on my computer.

Anyway, my point is - if you are looking for some erudite illumination on the state of publishing, this is the programme for you. http://www.bbc.co.uk/i/b01871m9/

Mariella Frostrup Plays the Mischievous Minx

It all started with the Book Show from Sky Arts turning up at the house to film me waffling about ghostwriting. Pleasant sunny day, guard down, camera running, my questioner enquired if I wouldn't prefer to write "in my own voice", or something similar.
What I wanted to convey was the idea that I wasn't particularly interested in hearing anything I had to say, but I was interested in hearing from other people with more interesting backgrounds. What actually happened was I proferred the opinion that the world had heard enough over the last five hundred years of people like me, ("middleclass, middleaged, middlebrow, male and english speaking"), pontificating and that it was time to give the rest of the world a bit of hearing.
The filmed interviews ended, (Hunter Davies and Kirsty Crawford had also appeared and been very charming), and the viewers were returned to the studio where, to my horror, distinguished novelists Robert Harris and Peter James sat listening to me pontificating, as if deliberately illustrating my own point, (if only I could lay claim to such subtle powers of irony). Mariella Frostrup, armed with her most disarming of smiles, then suggested to them that they were the under attack as "middleaged, middleclass, male and english speaking pontificators", (mercifully she let them off the "middlebrow" accusation).
Eek. These two were most defintely not who I had in mind. Most of Peter James's books of crime and policework are very much not set in the world of the middleclass etc etc, and Robert Harris tells tales on the very rich and very powerful, who are just as colourful and interesting as the underdogs of society. To make it worse, I know them both. Peter is a chum of long standing and Robert very sweetly quoted my "Ghostwriting" book at the start of every chapter of his novel, "The Ghost".
Both of them, mercifully, did not rise to the bait that the Mischievous One was dangling and doled out only the mildest of reprimands before saying very forgiving things. I felt a little like I had been hauled into the common room and told off by two much admired teachers for some piece of smart-alecry which I had meant for other staff members. Yet another illustration of why it is infinitely preferable to stay behind the scenes as a ghost and let other people do the media pontificating.

Posh-Publishing Embraces Self-Publishing

Faber and Faber, poshest of the posh old guard publishers, (T.S. Eliot, Peter Carey, Samuel Beckett, James Joyce, Sylvia Plath - you get the picture), run a thing called The Faber Academy - http://www.faberacademy.co.uk/ - and are launching a three-day course on self-publishing in February 2012 entitled "Bring Your Book to Market". The tutors are Ben Johncock http://www.benjohncock.com/ and Catherine Ryan Howard http://www.catherineryanhoward.com/ .

I met Mr Johncock, who runs a thing called The Twitter Consultancy, in a BBC radio studio in Oxford a year or two ago. I was still somewhat in a funk about social media at the time, but already uneasily aware that the things this extraordinarily bouncy young man was talking about were probably the future and sooner or later I was going to have to get my head round them. (The programme was being mediated by the fabulous Sue Cook - http://www.suecook.com/ - who was also proselytising on the joys of social media, making me even more aware that I might be cowering a little further from the cutting edge than was wise).

Catherine Ryan Howard I have not met, but she is a successful self published author and comes across on her website/blog etc as being very jolly, truthful, self-aware and endearing.

Not only are Faber and Faber an extremely bright bunch of people, (their editors re-wrote "Lord of the Flies" for William Golding for heaven's sake), they are also not afraid of things cutting edge - a point proven by their recent adoption of Jarvis Cocker as Editor-at-Large, which followed a similar appointment for Peter Townshend some time ago, when the old boy was still pretty cutting edge himself. If they are embracing the idea of self-publishing and the need for us to learn how to use social media properly, then I think we can safely assume that there is now no going back.

I find this is all enormously encouraging having just launched an ebook of my own, "The Fabulous Dreams of Maggie de Beer", (http://www.maggiedebeer.com/) and opened a Twitter account.

A Triumph for Fine Ghostwriting

The announcement from New York that Keith Richards has won the Mailer Prize for Distinguished Biography is a wonderful endorsement for the writing skills of Mr Richards' ghost/collaborator/whatever-you-like-to-call-him, James Fox.
The whole project illustrates perfectly the joys, (and doubtless frustrations), that the process of ghostwriting for an interesting subject can provide. Mr Richards has led the most interesting and entertaining of lives. Spending time with him and then speaking in his voice must have been fun. To then be awarded a "distinguished" prize would be a very jolly cherry on top of the cake.
Mr Fox is, of course, a highly established writer, (and author of the very famous "White Mischief"), so I am sure he has no problem with Mr Richards picking up the prize and the attendant publicity which will help to keep the royalties flowing.

Are Blogs the Perfect Writers' Medium?

Amidst the razzle dazzle of Twitter, Facebook and the rest, it is easy to overlook the wonders of the humble blog. For writers they must be the greatest form of communication that the producers of the electronic media have yet presented to us. Now we can be editors and star contributors of our own magazines, writing and publishing the articles that we would normally be trying to persuade others to publish, able to pursue our hobby horses at full gallop and shamelessly plug the work of those we admire.
I have been particularly converted by Morgen Bailey's Writing Blog, (and here it would only be seemly to admit that I have been both interviewed by Morgen http://wp.me/p18Ztn-1e5 and have also written a guest piece http://wp.me/p18Ztn-1fa ).
Regardless of the obvious vested interests at work here, I would still like to sing the praises of blogs such as these. There are companies now who offer to organise "virtual book tours" which, if I have undestood correctly, largely involve people being interviewed or writing about their latest book on other people's blogs in much the same way they would in old fashioned media like television "sofa shows" and the features pages of the old "grey-prints".
Each blog may have no more than a few hundred or a few thousand followers, but then many of the best literary magazines had similarly modest but extremely devoted readerships.